AI Insights · Timothy · June 2024
Top 5 Drawing & Coloring Apps on iOS in the US for Q2 2024
Discover the performance of the top 5 drawing and coloring apps on iOS in the United States during Q2 2024, including weekly downloads, revenue, and active user trends.
In the second quarter of 2024, the top 5 drawing and coloring applications on the iOS platform in the United States showcased intriguing performance trends. Below is a detailed look at their weekly downloads, revenue, and active user metrics.
Color by Number：Coloring Games from Wildlife Studios experienced a gradual decline in weekly revenue, starting from approximately $114K in early April to around $87.8K by the end of June. Weekly downloads fluctuated throughout the quarter, peaking at about 52.5K in the first week of April and seeing a slight dip to approximately 42.2K in the final week of June. The app's active users saw a gentle decrease from around 367K to 320K over the period.
Disney Coloring World by StoryToys Limited showed more stability in its weekly revenue, maintaining figures around $60K, with minor dips and peaks. Downloads for this app increased towards the end of the quarter, rising from approximately 20.8K in the first week of April to 25.5K in the last week of June. Active user numbers also climbed, starting at around 49.8K and reaching 56.1K by the end of the quarter.
Color Pop AI - Coloring Book from MWM saw a consistent rise in weekly revenue from about $32.4K in early April to approximately $45.1K by the end of June. The app also experienced a strong upward trend in downloads, starting at around 44.4K and reaching a peak of about 57.3K mid-June. Active users followed a similar positive trajectory, growing from around 81.9K to 100.9K over the quarter.
Adult Coloring Book - Pigment by Pixite Inc. experienced a decline in weekly revenue, starting from approximately $38.3K in early April and dropping to around $30.6K by the end of June. Downloads saw a spike mid-quarter, with the peak at about 13.6K in the week of May 13, before stabilizing around 7.4K towards the end of June. The app's active user count fluctuated but remained relatively stable, ending the quarter at around 39.5K.
Coloring Games for Kids 2-6! from IDZ Digital Private Limited maintained a steady revenue flow, starting at approximately $38.1K and ending at around $37.1K. Downloads showed an upward trend, peaking at about 35.9K in late May, before settling at around 26.5K by the end of June. Active users steadily increased from approximately 160K in early April to around 183.8K by the end of the quarter.
For more detailed insights and data, visit Sensor Tower.
